Balancing decision making between human instinct and technology

Hvordan du bedst muligt balancerer din beslutningstagning mellem instinkt og teknologi

How can logistics and transport managers strike the balance between instincts and technology?

There is no doubt that the logistics and transportation industry is in a period of technological transformation. However, instead of viewing these technologies as a threat, it is far better to view  them as a significant opportunity for the logistics and transportation team to add strategic value to the business. Forward-thinking logistic and transportation teams or business managers that use the latest tools, workflow and applications processes will have the means at their disposal to be the strategic business partner that every CEO needs.

The business case of technology in the logistics and transportation industry


Focusing on the potential risks of technology and the massive opportunity it offers business managers – improving efficiency and reducing the burden of challenging tasks as being the major effect that technology has brought to humanity and companies especially the transportation and logistics.

Technology seems to play a significant role in executing many logistic and  transportation tasks while at the same time generating greater insight. 

Meanwhile, business managers and other employees, spend most of their time working with other colleagues across the firm to make decisions in support of the strategy. 

From transport execution to business strategy


Traditionally, the logistic and transportation team has spent most of their time and effort on activities such as transportation of goods, audit and compliance. However, our own instincts and technology helps to free up logistic and transportation professionals from such repetitive work. In turn, this will allow the business manager and other co-workers to focus on strategic  activities that will drive value for their organization. 

Making the best use of the various applications, tools and workflow efficiencies that technology offers means that staff can easily focus on other important aspects of the business. 

Using technology, for example, can help to model a business’s strategic risk and resilience accurately and to generally improve the industry overall.

Indeed, it is easy to argue that spending a lot of time on this activity is what has prevented some teams from getting to their full potential as managers in the past. Investment in the adoption of technology and automation helps to remove the repetitive manual tasks that a logistics team has historically  spent most of its time facing and dealing with, and help that same team become a far more strategic, efficient and skilled element of the business.

The balancing act 


Giving staff members the right technology can offer logistics professionals the opportunity to process and deliver goods faster and at a much lower cost and lower risk than ever before. Managers and other staff members will need to examine where the best opportunities for automation are, and identify which tasks need these additional resources. Once key processes are automated, the manager will need to develop structured analytics and centralize all data processes to prepare their workers. 

This is where managers need to perform a delicate balancing act between using skilled employees alongside the technologies that are in-line with the strategic aims of the business. After all, the success of any technology largely depends on two things: the drive and skills of the people that will be using it and the quality and reliability of the data you are using.

Looking ahead


Advanced technologies offer great opportunities to create and develop a far more strategic and valuable function to the logistic and transportation industry. Ensuring the best use of this technology will enable workers to focus on honing their skills, helping to achieve the long-term goals of the business. To succeed in today’s era, the manager will need to strike a balance between leveraging technology and developing their staff. This is the real key to the future of the logistics industry.


About Navitrans

Navitrans is the most complete out-of-the-box logistics software on the market today, with extensive and easy-to-use functions for road transportationsea and air freight, intermodal transport and public warehousing. It is developed on Microsoft Dynamics 365 Business Central and available on-premise or as a hosted solution. Call us today toll-free at +32 56 73 20 10 or email us at and we will be happy to walk you through our full suite of solutions.